With a fierce battle going on, the e-commerce retailers are searching for better avenues to gain the business advantage. From Amazon to Flipkart, from Snapdeal to Myntra - everyone is trying to move away from the traditional browser-based offering to the mobile-app-based shopping.
Myntra.com wants to move further and completely go for the app-based model from the coming May 1st 2015. With this, Myntra will become the first ever online retailers to close their website and go app way. Flipkart, the number one online shopping site and the owner of Myntra wants to try this for some time and then apply the same strategy with Flipkart website.
We are already seeing a plethora of offers being thrown at the customer for shopping on the mobile-app and this 100% App shopping will surely change the way the retail industry works in India. As of now, other players are also formulating their own road-maps to combat the Myntra style.